The major steps involved in producing a successful web site are:

Design
The beginning stages of web site design are top on the list of importance. This important step will lay the foundation for your web sites objectives. You must take care or risk spending significant energy redoing work that should have been correct first. This is the time for ideas, research, analysis, and planning. Documented and clearly communicated objectives, and purpose, clear the path for all else to fall into place. Now we identify needed content with its sources, as well as content that do not yet exist. Choices and preferences become clear about overall theme, color selection, identity changes, navigation, and layout.

Pre-production
Two major parts of this next stage of Internet presence creation are visuals. We create comps, or proofs, representing the look and theme. This is essentially a fake www presence. The team slices proof images of approved pages, and then reassembles them enough to see what the working www pages will look like. Some preliminary usability testing should take place at this point before full development because the impact of changes to navigation and menus are easier and less costly to change right now. We now have detailed specifications and wants.

Production and Development
Your project takes a much more technical turn. At this stage, we concern ourselves with all the technical details of scripting, programming, animation, effects, and database access. In addition, we decide on any remaining tasks such as technology selection decisions. Good project management keeps the project on schedule and reduces surprises. The team produces and sources all content, which may include text, multimedia, photos, graphics, video, and audio. Often overlooked at this stage is the promotional part of new www sites. Choose Meta tags, titles, text, and even links with purpose and forethought. Incremental revisions of the new Internet pages post to the project staging area, and the team sees constant progress. Finally, the team deals with integration between the www and other software applications.

Quality and Testing
Even small www projects have errors and omissions. The team needs to catch these problems now. Log all problems identified by testers, correct them, then recheck. Typical culprits are compatibility, performance, navigation, links, security, availability, content proofing, management, and administration. The testing stage includes more usability evaluations too. The result is ready for prime time...Go Live!

Promotion and Marketing
With the new www presence up and running well, you now turn your attention to building up more traffic to your site. Log all access to your location and perform traffic analysis weekly, tracking progress as you go. Tune your Internet pages for improved search rankings. Check your search engine rankings and submissions regularly. Consider more ways of building traffic to your internet site. Cross-linking, pull programs, www response programs, tie-ins, media integration each contribute to increased traffic.

Contact us to learn more about how KeyResults Internet Services might benefit your business.

Deliverables Typical of the KeyResults Engagement: