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Offloading some work by outsourcing services
may be the answer.
Most of our customers have at least one person designated as the
Marketing Manager in a sea of important things to do. Depending
on the size of the company, these people are typically very busy.
They are so busy in fact that some things simply fall off the table,
even with 12-hour days the norm. This is counterproductive, but
additional high quality headcount may not be the answer either.
One strategy for dealing with this kind of situation is to parse
out some of the tasks to a third party, like KeyResults. If you
break down the responsibilities of the Marketing Manager, you come
out with a list that looks something like this:
- Planning
- Budget
- Collateral Design and Production
- Pricing
- Advertising Design, and Scheduling
- Internal Briefings
- Collateral Fulfillment
- Promotion Administration
- Identity and Branding Administration
- Internet and Online Presence and Promotion
Most of our customers benefit from outsourcing at least some of
the tasks aligned with the Marketing Department.
If their strengths tend to be technical in nature, they may choose
to contract out the administrative strategy, planning, and budgeting
tasks.
However, if their skills and strengths are administrative in nature,
then they benefit by leaving the technical design, layout, programming,
and copy writing to a third party.
One of many advantages of doing business with KeyResults is that
you can lean on us for any part of the Marketing role that makes
sense to your company. Many of our customers view us as "virtual
employees" and frankly, we like that kind relationship.
KeyResults specializes in Marketing and Sales Communications Services
and is located in Houston, Texas. They can be reached at 281-376-5378
or email: info@keyresults.com. The company website is: http://www.KeyResults.com.
Contact us to learn more
about the KeyResults consulting services available to you.
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Detailed Analysis |
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Specific Action Plan |
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Estimated Impact |
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Cost Benefit Analysis |
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Best Practices |
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