What does Digital Marketing and Sales Services mean?
Digital sales and marketing support services at KeyResults are specific sets of services dealing with strictly digital delivery mechanisms such as CD-ROM, DVD, Internet based video, audio, and interactive multimedia or animation. Relative to marketing and sales communications, digital sales and marketing support services break from the traditional communications modes traditionally associated with institutional advertising, such as television or radio spots, and with traditional printed collateral and media.

Does this mean that traditional media isn't needed anymore? Absolutely not. On a case-by-case basis, traditional advertising and marketing systems can be highly effective albeit expensive. If the budget allows, institutional advertising can pay big dividends in branding efforts especially in large national and multinational companies. In today's digital world, however, marketing dollars may have significantly more impact if executed in conjunction with a digital program. For example, if a company can leverage print, television, and radio media advertising to pull traffic to the web, or to request a CD-ROM the business now has a much better opportunity to target specific content to it's customer base. If done with promotions and give-away response programs, the company has an opportunity to actually identify the customer for highly targeted messages and can usually track activity as well.

Well executed digital marketing and sales efforts produce some staggering results for many of today's companies. The biggest benefits of tying marketing and sales efforts together with the company web site, and possibly CD-ROM disks, is substantial feedback and known factual information on the initiatives that frequently blow away company management. There's not a CEO on the planet who wouldn't want to know exactly who is showing interest in, or viewing company collateral, or who is looking at what products at specific times of the day, week, or month, etc.

Which makes more sense? Company A spends $50,000 dollars on a set of local newspaper and magazine advertising that essentially is a brochure. Whereas company B spends their $50,000 on a web response promotion that captures customer contact information, and provides actual demographics for visitors responding to the advertising. Company A, has little to show for it's dollars and can only hope that the advertising generates interest. Company A really has no way to associate business incremental revenue to marketing dollars spent. Company B, on the other hand, knows exactly how many responses it's advertising program generated. In fact, they are in position to actually generate concrete leads and orders that can easily correlate with the money spent on this particular project.

Many of our clients enjoy getting hundreds of leads monthly from their combined CD-ROM, and web site marketing efforts. These leads are by far their highest quality leads too. One customer who tracks this stuff tells me that their digital leads actually close as orders on a ratio of 6 to 1! Now that's results!

We at KeyResults are specialists in digital marketing and sales support communications. This is what we do. We will assess your current marketing and sales program and recommend changes that will begin to pay for themselves in just a few months. Then you'll begin to reap the benefits of a truly complete marketing and sales communication program.

Contact us to learn more about the KeyResults consulting services available to you.

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