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KeyResults Catalog Frequently Asked Questions

We at KeyResults often get E-mail and phone calls about our Catalog services. This page is our effort to answer some of the most often asked questions. We hope you find it helpful. Please give us a call or drop us a line to discuss your specific needs.


How do we start a new catalog project?
The easy answer is, just give us a call, or send us e-mail. Essentially, we'll need to sort out the purpose and intended uses of the Catalog or Brochure, available preexisting content versus new needs, budget, and timing. It's easier than you think, and we're ready to go when you are. If you already have a catalog then we can use that as a basis for discussing changes you'd like to see. We have an excellent library of templates to help everyone through the project, from ideas and themes, to completion.

How much does a Catalog Cost?
Each project differs in objectives and complexity. For budgetary purposes, you can seek a quote for your project. The resulting estimate will consider several categories of costs that comprise a catalog project. The project size and scope, usually measured by page count and complexity. The cost to produce added content such as: photos, text, graphics, video, audio, and layout. Finally, the intended uses, such as Print, Web, or CD-ROM will mean something in the final price because of the added complexity and testing involved. A recent 200-page html catalog, delivered as a tested "Master" around $80.00 a page. While the catalog was, what we consider complicated, the customer provided great content that kept the cost down. We produced the catalog in print, CD, and Web ready form. The customer took ownership of jewel case, duplication, fulfillment arrangements, and mailing costs.

Can you convert a printable catalog to CD or Web?
Yes. We are able to take Acrobat PDF versions of your catalog or documents and repurpose them to gorgeous html catalogs suitable for use on a CD or Web Site. We use proprietary methods to perform these changes in a short turnaround time for even the largest of catalogs, usually no more than a week.

How long does it take to make a catalog?
A catalog project can take anywhere from one, to several weeks, depending mainly on content availability, customer design decision lead time, and the overall size of the finished project. Other often-overlooked items include: photographs, graphic art, testing, proofing, and duplication.

What is a digital catalog?
A digital catalog is one or more documents or programs consisting of combinations of pictures, text, audio, video, animation, and navigation assembled satisfactorily to present products, services, and information. Presentation is by CD-ROM, DVD, E-mail, or the Internet. Often, a digital catalog is searchable and smart in that it promotes a nonlinear browsing experience and even updates itself. Many times the finished catalog must integrate with one or more "back-end" business software applications to enable customer transactions or to check inventory levels.

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